Bibliographic citations
Tipacti, J., Sarmiento, R. (2025). Estrategia de Propuesta de Valor Educativa Efectiva en los Tiempos Post Pandémicos para el Incremento de Participación de Mercado del IEP “Santísimo Jesús” [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683863
Tipacti, J., Sarmiento, R. Estrategia de Propuesta de Valor Educativa Efectiva en los Tiempos Post Pandémicos para el Incremento de Participación de Mercado del IEP “Santísimo Jesús” [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2025. http://hdl.handle.net/10757/683863
@misc{renati/1300895,
title = "Estrategia de Propuesta de Valor Educativa Efectiva en los Tiempos Post Pandémicos para el Incremento de Participación de Mercado del IEP “Santísimo Jesús”",
author = "Sarmiento Izquierdo, Robert Justo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2025"
}
The “Santísimo Jesús” Private Educational School is an educational institution that provides initial, primary and secondary education services. It was born in 1999 with only an initial education service. However, the reception that the school received due to its student methodological strategy meant that in 2007 it already had a primary and secondary school. In 2011, it inaugurated a 15,000 square meter plot of land that would allow it to house a gigantic student capacity. The story of growth has been in continuous rise until 2019. This was because the school has maintained a very marked popularity around its academic demands and its excellence in its student training. However, since the pandemic, the growth of the educational institute has faced a very noticeable slowdown regarding its new registrations and renewals. As background, it is mentioned that many parents after the pandemic have changed their perception of academic conditions and demands. They no longer tolerate the demand and corrective measures for their children. On the other hand, other schools in Ica have political support, which ensures for them a large slice of the market distribution, thus slowing down the expected optimal progress of the school. The present work seeks to develop a value proposition to improve the current academical offer toward comprehensive student training that includes not only academic knowledge. Consequently, this better offer will attract more students.
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