Citas bibligráficas
Caceres, M., Gálvez, P. (2024). Formalidad estética, placer y satisfacción con relación a intención de continuidad de aplicaciones móviles de delivery de comida [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683765
Caceres, M., Gálvez, P. Formalidad estética, placer y satisfacción con relación a intención de continuidad de aplicaciones móviles de delivery de comida [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/683765
@misc{renati/1300777,
title = "Formalidad estética, placer y satisfacción con relación a intención de continuidad de aplicaciones móviles de delivery de comida",
author = "Gálvez Castillo, Paloma Alessandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The main objective of this research is to analyze the relationship between the variables of aesthetic formality, enjoyment, and satisfaction in food delivery mobile applications, and how these factors influence the intention to continue using the application. To achieve this goal, a quantitative methodology was employed, which included an online survey of users of food delivery applications. Previous studies have found that these variables were investigated and have a strong, positive relationship that directly impacts the intention to continue using the application. It is recommended that for food delivery mobile applications, consideration be given to the aesthetic formality of their applications to enhance user satisfaction and the intention to continue using the application.
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