Citas bibligráficas
Cuadros, L., Samame, I. (2024). Entre el Descuento y la Verdad: El Caso Tiendas EFE bajo la Lupa [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683675
Cuadros, L., Samame, I. Entre el Descuento y la Verdad: El Caso Tiendas EFE bajo la Lupa [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/683675
@misc{renati/1300723,
title = "Entre el Descuento y la Verdad: El Caso Tiendas EFE bajo la Lupa",
author = "Samame Benavente, Ivan Fabrizio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
This study analyzes INDECOPI’s Resolution No. 186-2021/CCD-INDECOPI, which penalizes Tiendas EFE for unfair competition through deceptive advertising. The controversy centers on the offering of a television with an apparent discount based on an artificially inflated reference price. The primary objective is to assess whether the resolution strikes a balance between consumer protection and business freedom, within the Peruvian legal framework, particularly Legislative Decree No. 1044 - Law on the Repression of Unfair Competition. Is it possible to protect consumers without compromising business freedom in a highly competitive Peruvian market? This question guides the critical analysis of the resolution’s foundations, which establishes a mandatory precedent, and its impact on commercial practices and price-setting strategies. The research also explores whether this regulatory intervention negatively affects market dynamism and proposes a more balanced approach between commercial transparency and business flexibility.
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