Citas bibligráficas
Modesto, A., Silva, A. (2024). Plan de Marketing para incrementar las ventas de postres en la Panadería y Pastelería Mostto del 2025 al 2029 [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683144
Modesto, A., Silva, A. Plan de Marketing para incrementar las ventas de postres en la Panadería y Pastelería Mostto del 2025 al 2029 [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/683144
@misc{renati/1300237,
title = "Plan de Marketing para incrementar las ventas de postres en la Panadería y Pastelería Mostto del 2025 al 2029",
author = "Silva Portal, Ana Gabriela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
Mostto, a bakery and pastry shop with 21 employees and two locations in Lima, has identified a significant growth opportunity in its dessert category, which currently represents 10% of total sales. Despite its relatively small share, this category has seen a notable increase in demand in recent months. In response, a strategic plan has been developed to increase dessert sales by 117% over the next five years, with a focus on enhancing customer experience in physical stores and boosting the digital presence. The plan includes renewing the points of sale with attractive displays, themed promotions, and a reformulation of the presentation of desserts. Additionally, a social media campaign will be implemented to drive online sales, supported by integration with delivery platforms to increase product visibility and facilitate customer access.
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