Citas bibligráficas
Coombes, A., Quinto, A. (2024). Análisis audiovisual de los contenidos de la plataforma Mincetur TV [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/682792
Coombes, A., Quinto, A. Análisis audiovisual de los contenidos de la plataforma Mincetur TV [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/682792
@misc{renati/1299968,
title = "Análisis audiovisual de los contenidos de la plataforma Mincetur TV",
author = "Quinto Reyes, Andrea",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
Thanks to technological advances in the audiovisual industry and the use of new digital channels as media, private and public institutions generate dynamic, personalized and interactive content as a strategy to disseminate news, products and/or services in an immediate manner to build loyalty and expand their audiences. The Ministry of Foreign Trade and Tourism in Peru, in order to communicate to more Peruvians about the institutional activities that are of service to more entrepreneurs from different parts of the country, created the first audiovisual platform developed by a Peruvian ministry: Mincetur TV. In this paper, we will analyze three different audiovisual products created for this platform, with the aim of breaking down the stories from the audiovisual narrative structure, detailing the use of audiovisual language, and explaining the techniques and technologies used throughout the process.
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