Citas bibligráficas
Bejar, K., Cuba, A. (2024). Fortalecimiento del valor diferenciado de Perú Sostenible frente a sus competidores directos en Perú, 2023 [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/674953
Bejar, K., Cuba, A. Fortalecimiento del valor diferenciado de Perú Sostenible frente a sus competidores directos en Perú, 2023 [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/674953
@misc{renati/1298631,
title = "Fortalecimiento del valor diferenciado de Perú Sostenible frente a sus competidores directos en Perú, 2023",
author = "Cuba Nuñez, Adriana Cecilia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
This work of professional sufficiency analyzes the problems faced by Perú Sostenible, a non-profit association composed of a network of more than 90 leading companies in the country, through a comprehensive approach involving PESTEL analysis, SWOT, Decision Making Matrix and an evaluation of advantages and disadvantages. During the research, the need to strengthen the organization’s value proposition in a VUCA environment was identified, for which a positioning and differentiation strategy was recommended. This solution, was selected after considering various factors such as adaptability to the environment and the ability to generate collective impact on sustainability, and is based on the effective communication of the organization's programs, projects and results, so as to establish its role in the ecosystem of sustainable development and strengthen the added value that the institution provides to society. In conclusion, the proposal provided is a holistic solution that addresses the complexity of Sustainable Peru's context and maximizes its chances of success in achieving its objectives in the short and long term.
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