Citas bibligráficas
Malaga, N., Valverde, B. (2024). Disminución de las ventas por competencia desleal del policlínico Tosur América [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/674723
Malaga, N., Valverde, B. Disminución de las ventas por competencia desleal del policlínico Tosur América [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/674723
@misc{renati/1298431,
title = "Disminución de las ventas por competencia desleal del policlínico Tosur América",
author = "Valverde Cruz, Belen De Los Angeles",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The following professional sufficiency work (TSP), studies the causes of the decrease in sales of a polyclinic that in turn offers medical examinations to obtain or renew certificates, the problem is based on unfair competition from the polyclinic's competitors that reduce their prices unjustifiably. The purpose of this article is to offer 3 alternatives to solve the problem. Since competitors increase in the area, there is pressure to offer more affordable prices in the market, which leads to problems such as decreased income, low quality of service and staff cuts. The problem was discovered through internal measurements that were taken into account in the period 2023 and the results showed that the organic segment with the greatest impact was commercial management, which affected profitability and growth. When developing the research and according to the results obtained and the theories applied, three alternative solutions were established based on various evaluation criteria, the one that will deliver expected results in the short term and aligning with the objectives of the organization to position itself as one of the most solid companies in the sector.
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