Citas bibligráficas
Leyton, J., Romero, D. (2023). La responsabilidad social corporativa y su relación con la ventaja competitiva en los clientes internos de las empresas del sector transporte de pasajeros en Lima Metropolitana en el 2023 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/673234
Leyton, J., Romero, D. La responsabilidad social corporativa y su relación con la ventaja competitiva en los clientes internos de las empresas del sector transporte de pasajeros en Lima Metropolitana en el 2023 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/673234
@misc{renati/1297830,
title = "La responsabilidad social corporativa y su relación con la ventaja competitiva en los clientes internos de las empresas del sector transporte de pasajeros en Lima Metropolitana en el 2023",
author = "Romero Mori, Daniela Danerin",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Peruvian industries still struggle with a lack of understanding of corporate social responsibility and the competitive advantages it brings to organizations. In a company, both internal and external customers can experience these benefits. These, however, are not used because most business executives consider it unimportant. This project examines how a team of collaborators perceives the link between corporate social responsibility and a competitive advantage among internal customers. For this, 379 surveys were applied to workers in the passenger transport sector in 2023. The variables labor motivation, economy and business culture were examined for the variable competitive advantage. According to the survey results, there is a strong correlation between competitive advantage and corporate social responsibility in the three mentioned areas.
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