Citas bibligráficas
Pretell, J., Rios, Y. (2023). El efecto de la Transformación Digital en la Optimización de Procesos de atención al cliente en la Cooperativa de Ahorro y Crédito Santa María Magdalena [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/671883
Pretell, J., Rios, Y. El efecto de la Transformación Digital en la Optimización de Procesos de atención al cliente en la Cooperativa de Ahorro y Crédito Santa María Magdalena [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/671883
@misc{renati/1297180,
title = "El efecto de la Transformación Digital en la Optimización de Procesos de atención al cliente en la Cooperativa de Ahorro y Crédito Santa María Magdalena",
author = "Rios Prado, Yessenia Llaritza",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
This document analyzes the current problems of the Santa María Magdalena Savings and Credit Cooperative related to the little use of its digital channels by its members to carry out their operations, which generates a high demand in its face-to-face channels, this because The associate is characterized by being traditional, preferring personalized attention to manage its operations. Likewise, the research will have a descriptive, exploratory approach, finally proposing as a solution strategy to the present problem, placing personnel in agencies that attract partners who are going to carry out their operations at the counter in order to encourage them to download and use the application to carry out their operations, an alternative that, according to the financial viability analysis carried out, proved to be sustainable and profitable in the long term, leaving as a final conclusion the importance of encouraging among associates in the use of the application from the same service channels in a personalized way, which will contribute to improving the associate's experience and their loyalty.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons