Citas bibligráficas
Meyer, I., Vela, B. (2023). Los Sistemas de Diseño como herramienta para crear experiencias coherentes en la era digital: Caso RIMAC Seguros [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670980
Meyer, I., Vela, B. Los Sistemas de Diseño como herramienta para crear experiencias coherentes en la era digital: Caso RIMAC Seguros [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670980
@misc{renati/1296301,
title = "Los Sistemas de Diseño como herramienta para crear experiencias coherentes en la era digital: Caso RIMAC Seguros",
author = "Vela Caviedes, Blanca Rosa Morayma",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
In 2022, the company RIMAC identified a problem of inconsistency between its brand identity and image, which was causing a poor user experience for its customers. This represented a problem in their goal of becoming an Insurtech. To solve this problem, they decided to implement a Design System that would cover all aspects of visual communication, from advertising on panels and stores, to web platforms and social networks. This project was planned to be completed in four years, from 2022 to 2025. However, this academic work will tell how the first two years were addressed until 2023. For this first phase, the objectives were: to create 70% of the elements of the Design System, implement its use in 25% of digital platforms, carry out 13 trainings and the implementation of centralized guidelines. The project was carried out under a Design Ops approach, in which Lean practices, User Experience standards, qualitative research methods and the Atomic Design methodology were used. At the end of the first two years, all expected results were obtained: the creation of 70% of graphic elements was completed, the launch of centralized usage guidelines was achieved, the use of the Design System was implemented in 25% of digital platforms and 13 trainings were carried out. Finally, this academic work shows how the creation of a Design System can help improve the management of a brand’s identity and image in the digital age.
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