Citas bibligráficas
Mayuri, Y., Macedo, D. (2023). La importación como oportunidad para mejorar la competitividad de una pyme en el sector de infraestructura en el Perú [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670745
Mayuri, Y., Macedo, D. La importación como oportunidad para mejorar la competitividad de una pyme en el sector de infraestructura en el Perú [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670745
@misc{renati/1296110,
title = "La importación como oportunidad para mejorar la competitividad de una pyme en el sector de infraestructura en el Perú",
author = "Macedo Salazar De Ramos, Donaida Yaninna",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The present study focused on identifying commercial strategies to improve the competitiveness of an SME that operates in a market with a high concentration of local suppliers. The research was carried out using a qualitative methodology of descriptive scope, which included documentary analysis and interviews with specialists in the infrastructure sector. In the study, relevant theories were identified, such as "The Theory of Internationalization" and "The Theory of Dynamic Capabilities", which helped address the problem of the study. Since, there is an oligopoly in the production and local market in the gabion line. The company considered the strategy of importing these products as a competitive opportunity aligned with its objectives. It was highlighted that the importation of these products offers significant economic advantages, with projected profit margins of up to 105% of net profit, with an initial investment of $45,000 dollars and a lead-time of 90 days. The study concludes that the importation of gabions is the most viable alternative to improve the company's competitiveness in a market controlled by a handful of local factories, due to its economic benefits and the company's ability to implement it effectively.
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