Citas bibligráficas
Marín, (2023). Factores de aceptación que se relacionan con la intención de uso de las aplicaciones digitales bancarias en Lima Metropolitana, 2023 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670620
Marín, Factores de aceptación que se relacionan con la intención de uso de las aplicaciones digitales bancarias en Lima Metropolitana, 2023 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670620
@misc{renati/1295986,
title = "Factores de aceptación que se relacionan con la intención de uso de las aplicaciones digitales bancarias en Lima Metropolitana, 2023",
author = "Marín Panchana Renzo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
One of the objectives of the companies participating in the banking sector is to attract as many customers as possible in an increasingly competitive market and where the demands for service through digital banking applications are growing. Therefore, this research seeks to find out whether the acceptance factors are correlated with users' intention to use them. For reasons of this work, the analysis presented was conducted with a correlational research, with a final sample of 421 people, from all areas that make up Metropolitan Lima. Therefore, a data analysis was generated using simple linear regression, both for the general objective and the secondary objectives. The conclusive results showed that there is indeed a significant correlation between the acceptance factors and the intention to use digital banking applications. These results are of importance for the banking sector, since they can better understand their users.
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