Citas bibligráficas
Pozo, C., Arone, A. (2023). Análisis audiovisual del videoclip de cumbia: Con la mano en el moño [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670096
Pozo, C., Arone, A. Análisis audiovisual del videoclip de cumbia: Con la mano en el moño [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670096
@misc{renati/1295497,
title = "Análisis audiovisual del videoclip de cumbia: Con la mano en el moño",
author = "Arone Espinoza, Alison Estrella",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The video clip is a relatively recent audiovisual format that brings together elements from a diverse number of disciplines such as dance, theater, cinema, among others. In this document, the audiovisual and interactive analysis of the video clip of the version of the cumbia song “Con la mano en el moño” by los Hermanos Yaipén, produced by Urpi Films in 2022 for the undergraduate academic proficiency work, is carried out. The document contains three chapters: audiovisual and interactive narrative, audiovisual and interactive language, and audiovisual and interactive techniques and technologies. These describe and explain the macro and micro structure of the audiovisual narrative; six moments in which the audiovisual elements contributed to the communication objectives of the piece; as well as, four situations from the different phases of production in which audiovisual techniques and technology were used that contributed to the optimal development of the video clip.
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