Citas bibligráficas
Libon, A., (2023). La competencia mediática en TikTok: Valoración de estudiantes de Comunicación Audiovisual [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/668870
Libon, A., La competencia mediática en TikTok: Valoración de estudiantes de Comunicación Audiovisual [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/668870
@misc{renati/1294697,
title = "La competencia mediática en TikTok: Valoración de estudiantes de Comunicación Audiovisual",
author = "Libon Cumpa, Anthony Abelardo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Media literacy is the ability to critically understand and appraise media through dimensions. Among them are language, technology, reception and interaction, ideology-values, production-dissemination and aesthetics. In this way, TikTok is one of the most popular social networks worldwide as it allows you to create content, use editing tools, react, interact and viralize videos within the same application. In this sense, this research aims to analyze how Audiovisual Communication students from a private university in Metropolitan Lima evaluate the media competence of TikTok users. For this reason, a qualitative investigation was carried out with the interview guide instrument. Finally, the results concluded that the 15 audiovisual communication students from a private university in Metropolitan Lima recognize that TikTok is an innovative social network for users, since it meets technological, interactive, aesthetic, and productive standards. Finally, it is an efficient and easily distributed information tool for academic research.
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