Citas bibligráficas
Santamaria, L., (2023). Representación y Presencia de la Mujer en los Videoclips de Salsa en las décadas de los 80’s a 2010’s [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/668643
Santamaria, L., Representación y Presencia de la Mujer en los Videoclips de Salsa en las décadas de los 80’s a 2010’s [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/668643
@misc{renati/1294605,
title = "Representación y Presencia de la Mujer en los Videoclips de Salsa en las décadas de los 80’s a 2010’s",
author = "Santamaria Julca, Lia Nathalia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Video clips have been complementing the music industry since the 80's, beginning as a dissemination strategy. However, they evolved, creating stories and having different narratives with situations that can influence society, such as the representation of women. Although there are studies of video clips of musical genres such as reggaeton due to representation and stereotypes, there is another genre that has not been investigated as much: Salsa. It is therefore that the present work is an analysis of the presence and representation of women in salsa video clips between the 80's and the 2010's. From an quialitative approach with interpretative paradigm, a content analysis of 10 video clips from each decade is proposed. It is proposed to analyze the narrative, elements of discourse, influences and representation of women in audiovisual content. Therefore, we will see how presence an representation of women has evolved and two last decades demonstrate more genre equity. Also, how’s empowerance woman and woman having an active rol in narrative
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