Citas bibligráficas
Lizarraga, V., (2022). Los roles del color que perciben los jóvenes hacia los empaques biodegradables de Gloria [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/668089
Lizarraga, V., Los roles del color que perciben los jóvenes hacia los empaques biodegradables de Gloria [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/668089
@misc{renati/1294335,
title = "Los roles del color que perciben los jóvenes hacia los empaques biodegradables de Gloria",
author = "Lizarraga Malatesta, Vera Maria",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
In recent years, proposals for biodegradable packaging have been very relevant in advertising, which is why many brands have begun to implement this measure for the care and protection of the environment. For this reason, the present work has been carried out with the purpose of analyzing what are the roles that colors have in young people between 22 and 24 years of age who study at the University of Piura towards biodegradable packaging at the time of purchase using as a case a Glory brand. To collect information from consumers, interviews will be used as a data recovery technique with a qualitative approach, since it seeks to encompass what people think about packaging and its colors. In this way, through the collection of information from the interviewees, it was identified that colors have an important role in young people in advertising, since when using colors that are related to how biodegradable they are: green, brown, beige are easier for one to identify at the time of purchase. Besides, they generate motivation and confidence because they know that these products have a mission that is to help care for the planet.
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