Citas bibligráficas
Espinoza, J., Garcia, L. (2023). La innovación productiva aplicada por las empresas exportadoras de mandarina fresca w.murcott de la Región Ica y la relación con su desempeño exportador entre los años 2017 - 2021 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/668030
Espinoza, J., Garcia, L. La innovación productiva aplicada por las empresas exportadoras de mandarina fresca w.murcott de la Región Ica y la relación con su desempeño exportador entre los años 2017 - 2021 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/668030
@misc{renati/1294319,
title = "La innovación productiva aplicada por las empresas exportadoras de mandarina fresca w.murcott de la Región Ica y la relación con su desempeño exportador entre los años 2017 - 2021",
author = "Garcia Godos Rivero, Lizbeth Nelly",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Peru currently offers many flagship agricultural products, standing out in the citrus industry, the mandarin. Such a position was achieved by factors such as; the flavor, the contribution of vitamins and the varieties demanded in international markets; highlighting the W.Murcott. In 2021, Peru ranked second worldwide and first in the LAC region for exports of heading 0805.29 (Trademap, 2022a). The main objective formulated for the present investigation was to determine the intensity of the relationship between the Productive Innovation applied by the W.Murcott mandarin producing and exporting companies of the Ica Region and the Export Performance of the period 2017-2021. In Productive Innovation, the independent variable, the dimensions were considered; Technological, Process and Organizational. The approach used was mixed with a correlational cross-sectional non-experimental design. In order to achieve this, in the qualitative approach, an analysis was carried out with the Atlas TI program, interviewing 13 experts who have been related to the investigated problem. In the quantitative approach, worked hand in hand with a questionnaire for 17 mandarin agro-exporting companies from the Ica Region, which answered on a Likert scale and the analysis was with the SPSS program. Consequently, through the Rho Spearman method, a correlation coefficient of 0.663 was obtained, meaning that there is a moderate relationship between the variables studied, with the independent dimension Organizational Innovation showing the most significant relationship with Export Performance, obtaining a coefficient of 0.611.
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