Citas bibligráficas
Mejia, E., Iparraguirre, O., Mendoza, E. (2022). Propuesta de implementación de una solución de Inteligencia de negocios para mejorar la gestión de ventas en la empresa CEPERU S.A. [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/667514
Mejia, E., Iparraguirre, O., Mendoza, E. Propuesta de implementación de una solución de Inteligencia de negocios para mejorar la gestión de ventas en la empresa CEPERU S.A. [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/667514
@mastersthesis{renati/1293988,
title = "Propuesta de implementación de una solución de Inteligencia de negocios para mejorar la gestión de ventas en la empresa CEPERU S.A.",
author = "Mendoza Euscategui, Emeterio Marino",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
The company Conductores Eléctricos del Perú - CEPERU, dedicated to the manufacture and commercialization of electrical cables at a national level, in the last few years has maintained important participation in the Peruvian market, one of its main strategic objectives for the year 2022 being to grow in a 4%, considering that the growth in demand has strengthened in recent years with construction, energy and mining projects. In accord with the evaluation of the company, reveals that one of the weaknesses in the organization is the "lack of timely management information that supports the decision-making process effectively", directly harming those who make decisions, mainly in sales management, this is considered one of the most important processes of the company. Exploiting data and converting it into knowledge for analysis will make it easier for the company to obtain key information for timely and adequate process management: determine business performance, analyze sales and profitability, measure the level of customer satisfaction and determine the products that generate the highest profit margin, allowing the organization's directors to evaluate scenarios of future opportunities for improvement that increase the value of the company. The present work mainly focuses on developing a design proposal for a Business Intelligence solution as a support tool to improve the decision-making process, which allows managers to invest more time in the analysis of information than in the search and preparation of said information, having a positive impact on the business and the achievement of its strategic objectives, such as increasing sales, maximizing its profitability and increasing its participation in the national market.
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