Citas bibligráficas
Retuerto, L., Tantarona, M. (2022). El tiempo de desarrollo de nuevos productos y su relación con los resultados de las empresas [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/665632
Retuerto, L., Tantarona, M. El tiempo de desarrollo de nuevos productos y su relación con los resultados de las empresas [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/665632
@misc{renati/1293517,
title = "El tiempo de desarrollo de nuevos productos y su relación con los resultados de las empresas",
author = "Tantarona Cuyubamba, Melissa Neri",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
The main goal of this study was to contrast different perspectives about the development time of new products and their relationship with the results of companies. The specific goals were to describe the critical success factors in the development of new products, to describe the role that competition plays in the development of new products, to present relevant perspectives on the development time of new products and their relationship with the economic results of companies, to finally contrast and analyze the positions. The research carried out had a qualitative hermeneutic approach and consisted of a review of the literature on the subject, finding the concern of the academy to understand the implications of the development time of new products on the income and market share of companies, among other important results. It is concluded that there are opposing positions around the research problem, which configures the controversy that is the subject of this work, and the need to continue research on the subject is clear.
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