Bibliographic citations
Iparraguirre, H., (2022). Percepciones morales de la audiencia frente al antihéroe: el caso de Loki en el universo cinematográfico de Marvel [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661158
Iparraguirre, H., Percepciones morales de la audiencia frente al antihéroe: el caso de Loki en el universo cinematográfico de Marvel [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661158
@misc{renati/1293104,
title = "Percepciones morales de la audiencia frente al antihéroe: el caso de Loki en el universo cinematográfico de Marvel",
author = "Iparraguirre Canales, Hilda Andrea",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
In the last decade, audiovisual productions about morally ambiguous characters have been growing, as well as the acceptance and taste for this type of narratives and characters. Various studies explain the moral relationship that these types of characters have with their environment and the audience. In this sense, this research seeks to analyze the moral perceptions of the audience towards the antihero, using the Theory of Moral Foundations and the perspective of Postmodern Morality of Zygmund Bauman. For this, a case study of the character of Loki in the Marvel Cinematic Universe will be taken; Likewise, a sample of 20 young Peruvians or residents for a large part of their lives in Peru, between the ages of 18 and 35, of any gender, who have at least seen the Loki series will be used.
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