Citas bibligráficas
Gonzales, F., Velasquez, J. (2022). Plan de negocios para la implementación del servicio de laboratorio clínico y ecografía en el Centro de Salud Viña Alta, La Molina [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661118
Gonzales, F., Velasquez, J. Plan de negocios para la implementación del servicio de laboratorio clínico y ecografía en el Centro de Salud Viña Alta, La Molina [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661118
@mastersthesis{renati/1293081,
title = "Plan de negocios para la implementación del servicio de laboratorio clínico y ecografía en el Centro de Salud Viña Alta, La Molina",
author = "Velasquez Zarate, Jose Julio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
This document refers to the proposed business plan of the Diagnostic Assistance Center - CAD Salud, which will offer clinical laboratory tests and ultrasound examinations in the town of Viña Alta, La Molina, due to the needs of the patients of the Viña Alta Health Center, since most of them filed complaints about diagnostic support services, with a high unsatisfied demand. A survey was conducted on the satisfaction of the services provided, obtaining results that support what was observed, promoting the creation of CAD Salud. We analyzed the external environment, competitors and clients, which have been key inputs that allowed us to establish action plans that we recommend to follow to ensure the success of the project, offering our services at competitive prices, trying to be a solution to the problems detected in the patients of the Viña Alta Health Center. Our firm will pay 25% of its operating profits as a lease of the premises, leaving the remaining 75% in favor of CAD Salud. The total investment of the project amounts to S/359,175.60. This amount will be composed of 42% debt equivalent to S/152,148.14 and 58% shareholders' equity equal to S/207,027.46. As a result of the financial evaluation, a VANE of S/4,520.08 and TIRE of 13.60% were obtained, reflecting the viability of the business.
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