Bibliographic citations
Crisóstomo, B., Valverde, S. (2022). Calidad del servicio en la compra de productos cosméticos mediante el canal comercio electrónico [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661112
Crisóstomo, B., Valverde, S. Calidad del servicio en la compra de productos cosméticos mediante el canal comercio electrónico [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661112
@misc{renati/1293076,
title = "Calidad del servicio en la compra de productos cosméticos mediante el canal comercio electrónico",
author = "Valverde Matos, Sandra Antuanet",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
This study will analyze the factors that determine the quality of service in the purchase of cosmetic products through the electronic commerce channel. The importance of this research for the Peruvian market will be identified and it will be defined if there is a relationship between the variables studied. This research presents an approach to quality of service for users of electronic commerce, whose dimensions are security, personalization, web design, customer service, and how they influence the evaluation of the user's service quality. Likewise, the study will be evaluated through a questionnaire and will be measured on a Likert-type scale.
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