Citas bibligráficas
Alfaro, G., Delzo, M. (2022). Impacto de la preparación de gestión de crisis organizacional en el desempeño financiero de la banca múltiple en 2020 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/660434
Alfaro, G., Delzo, M. Impacto de la preparación de gestión de crisis organizacional en el desempeño financiero de la banca múltiple en 2020 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/660434
@misc{renati/1292589,
title = "Impacto de la preparación de gestión de crisis organizacional en el desempeño financiero de la banca múltiple en 2020",
author = "Delzo Córdova, Maria Luisa",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
The purpose of this research is to validate the impact of the organizational crisis management preparation on financial performance in the Multiple Banking segment of Peru in 2020. It was decided to opt for the crisis management issue, because in 2020 The Covid-19 pandemic began, the same one that affected several companies in the performance of their activities and in their financial results. For the development of this research, the first variable, organizational crisis management preparation, will be divided into six activities: strategic planning for the crisis; positive organizational culture; early warning signs detection plan; speed in decision making; resource mobilization and implementation; and lastly, creation of efficient information flow. On the other hand, for the financial performance variable, financial efficiency and effectiveness indicators will be used. The methodology to be used in this research will be PLS-SEM, a methodology that will be used to process the results obtained from the Multiple Banking segment, which is made up of 16 companies, including Banco de Crédito, Banco BBVA, Interbank and Scotiabank, such as most representative of this segment
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