Citas bibligráficas
Bullón, V., Collins, M., García, J., López, J., Palacios, D. (2021). Plataforma de salud psicológica y fisioterapeuta Health & Mind [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658689
Bullón, V., Collins, M., García, J., López, J., Palacios, D. Plataforma de salud psicológica y fisioterapeuta Health & Mind [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658689
@misc{renati/1291390,
title = "Plataforma de salud psicológica y fisioterapeuta Health & Mind",
author = "Palacios Valdivia, Dassia Esthefany",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Actually, one of the problems caused by the pandemic is emotional exhaustion, since in the face of a pandemic like the one we are living in, it is predictable to feel anxiety, nervousness, anguish, stress, sadness and worry, among other reactions. In addition to this, physical health problems increased, due to remote work. Through the present work, we seek to develop a business plan to solve the mentioned problem and study its viability. In the first place, a Business Model Canvas was made to present the key aspects of the business and have the infrastructure, customers, suppliers and financial structure visible, to later evaluate and validate each of the quadrants. For this, interviews had to be carried out with different people and experts, payig attention to their opinions to develop a web page according to their needs. Second, a high-fidelity prototype of the website was developed, which was presented to the interviewees so that they could interact with it and provide their recommendations to modify the platform if it was necessary and improve it. Third, four new experiments were developed to validate the purchase interest of users, a web page was designed, providing all the information about the business idea, in this way it was possible to measure the purchase intention of each user. Finally, advertising campaigns were carried out through Instagram, to reach a larger market segment and generate more interaction on the website.
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