Bibliographic citations
Arias, I., Cueva, R., Llanos, G., Pipa, E., Valdez, U. (2021). Aplicación de ciencia de datos para identificar los segmentos de clientes de Grupo Deltron [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658529
Arias, I., Cueva, R., Llanos, G., Pipa, E., Valdez, U. Aplicación de ciencia de datos para identificar los segmentos de clientes de Grupo Deltron [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658529
@misc{renati/1291253,
title = "Aplicación de ciencia de datos para identificar los segmentos de clientes de Grupo Deltron",
author = "Valdez Brizuela, Ursula Alexandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The present research work that is shown below comprises the analysis and execution of the problems found in the company Grupo Deltron, which has reported a decrease in sales in units of its line of notebooks. For the development of the work, the data science methodology has been implemented, which managed to develop the general objective, since it was possible to identify the clusters of clients that showed an important behavior due to the sales of the notebook line in 2020, These data were provided by a team member, who manages direct information from the internal database of the same Deltron Group company, facilitating the compilation for the development of the research work, with this, 18 variables were identified with 184646 records that were fundamental to establish the analysis approach model that will be applied in the work in a descriptive and prescriptive way. Likewise, visualization tools were applied that allowed obtaining greater clarity of the data and defining the inquiry variables, obtaining consistent and decisive results for the solution of the initial problem.
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