Bibliographic citations
Montoya, J., Olivares, J. (2021). Plan de negocio para la creación de la Botica Digital “Pharma Place” y comercialización en Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658443
Montoya, J., Olivares, J. Plan de negocio para la creación de la Botica Digital “Pharma Place” y comercialización en Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658443
@mastersthesis{renati/1291202,
title = "Plan de negocio para la creación de la Botica Digital “Pharma Place” y comercialización en Lima Metropolitana",
author = "Olivares León, Juan Gerardo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
In Peru, the health out-of-pocket spending is the main financing for health services (MINSA, 2018), with the drugstore being the main point of contact. Metropolitan Lima has 22.5% of the population with arterial hypertension (INEI, 2019), 5.1% with diabetes (INEI, 2019) and 33% with high triglycerides and total cholesterol (INS, 2020), who require drug treatment and the use of medical devices. Additionally, the 2020 sales volume of medicines grew between 2% and 3%, and the online channel increased by 42%, showing an important change in purchasing trends (Gestión.pe, 2021). A digital drugstore with the supply by delivery would improve access to medicines and medical devices required for these diseases; patients could request their treatment from the comfort of their home, receiving them in a timely manner and improving adherence to treatment; thus avoiding the complications of distances, travel times and risks of going in person. Modern Lima has a larger population of socioeconomic levels A, B and C, who mostly purchase products through the internet. Pharma Place presents a focus strategy due to the specialization of the products and the sale through the digital channel; the main competitive advantages are technological innovation and being the first specialized digital drugstore in Lima. The required investment is S/ 325,000.00 which will be financed by the associates and banks; the financial feasibility analysis shows an NPV of S/ 329,491.90 and IRR of 46.10% in a conservative scenario.
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