Citas bibligráficas
Bernabel, O., Huatay, A. (2021). Plan de negocio para brindar atención de servicios de salud, mediante el uso de una aplicación digital [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657980
Bernabel, O., Huatay, A. Plan de negocio para brindar atención de servicios de salud, mediante el uso de una aplicación digital [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/657980
@mastersthesis{renati/1290974,
title = "Plan de negocio para brindar atención de servicios de salud, mediante el uso de una aplicación digital",
author = "Huatay Benites, Angela Josset",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
One of the defining characteristics of the world at this time is mobility and immediacy. The disruptive appearance of Covid-19 not only forced us to change behavior habits to avoid the spread of the virus; it also accelerated the digital transformation. Today, as part of this transformation, technology has become vital and essential for the day to day, from the way we communicate, how we work, how we stay informed, and obviously how we take care of our health and ours. Peru wasn´t stranger to this digital revolution, many companies had to migrate their services to online to survive, and under applications or web pages, they transformed the traditional user into digital. In a shared or collaborative economy where access to services or searches is done thanks to mobile technologies connected to the Internet. Faced with this new stage, this business model proposal was born, that aims to satisfy two demands related to health, in the Lima population: Personalized medical attention and Economic improvement. "AppSalud" is a platform that provides its clients with an intermediation service through mobile application software, which allows the user to receive personalized medical attention at home or wherever required, under procedures administered by health professionals, nurses and / or technicians with medical experience; connecting the demand for personalized medical attention with that of health professionals who require an additional income to improve their economy. Innovating in this way, the provision of health services in Peru with quality, time, price and technology for a digitized user.
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