Citas bibligráficas
Carrillo, A., Tokunaga, A. (2021). Características de una posible alianza estratégica entre la industria hotelera peruana y joyeros artesanales de Cusco [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657692
Carrillo, A., Tokunaga, A. Características de una posible alianza estratégica entre la industria hotelera peruana y joyeros artesanales de Cusco [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/657692
@misc{renati/1290824,
title = "Características de una posible alianza estratégica entre la industria hotelera peruana y joyeros artesanales de Cusco",
author = "Tokunaga Ulloa, Andrea Patricia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The purpose of this research is to analyze the characteristics of a possible strategic alliance between the hotel industry and handcraft jewelers of Cusco, which guarantees the benefit of both parties and its sustainability over time. A qualitative methodology was used with in-depth interviews with managers of the hotel industry and handcraft jewelers, both from the city of Cusco, and also a review of bibliographical references from academic sources. The objective of the research was establishing how hotels seek alliances with communities in the area in order to support local development. This topic has not been previously studied in the hotel industry and there are no specific academic studies for Peru, so the results achieved are a contribution of knowledge for those public and private organizations that are interested in the topic and could implement a new value to their businesses. Likewise, it is useful for handcraft jewelers as the alliance represents a new way of reinventing themselves. Finally, it was identified that hotel managers and jewelers are interested in making a strategic alliance, on the other hand, it can be seen as an added value for the guests to have an approach with the communities and Cusco’s culture. On the other hand, for the jewelers, it can be seen as an income that can become recurrent and also a way of having greater recognition of their products.
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