Citas bibligráficas
Zanelli, C., (2021). Proceso de venta de una idea o historia latinoamericana de género drama para la plataforma streaming Netflix [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657671
Zanelli, C., Proceso de venta de una idea o historia latinoamericana de género drama para la plataforma streaming Netflix [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/657671
@misc{renati/1290818,
title = "Proceso de venta de una idea o historia latinoamericana de género drama para la plataforma streaming Netflix",
author = "Zanelli Rabines, Caterina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This investigation analyzes the process of selling an idea or a Latin American story in the drama genre for the Netflix streaming platform, which is a topic that generates interest among Latin American content creators, but at the same time raises doubts about the process to be carried out. First of all, we contextualize how Netflix arises and how it is positioned in the current market. Also, the origin of the creation of original content by the platform and the impact of this decision on the Spanish and Latin American markets. Finally, it analyzes the sales process through which a project or idea must pass in order to become part of the Netflix catalog and/or be produced as original content.
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