Citas bibligráficas
Pajares, L., Rangel, E. (2020). La relación entre la seguridad, la disponibilidad de información, la logística de entrega, la calidad, el precio y el tiempo en la satisfacción de los jóvenes entre 18 y 25 años en las compras online en Lima Metropolitana [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657524
Pajares, L., Rangel, E. La relación entre la seguridad, la disponibilidad de información, la logística de entrega, la calidad, el precio y el tiempo en la satisfacción de los jóvenes entre 18 y 25 años en las compras online en Lima Metropolitana [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/657524
@misc{renati/1290786,
title = "La relación entre la seguridad, la disponibilidad de información, la logística de entrega, la calidad, el precio y el tiempo en la satisfacción de los jóvenes entre 18 y 25 años en las compras online en Lima Metropolitana",
author = "Rangel Cohen, Eduardo Martin",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The main objective of this research is to determine the relationship between security, information availability, delivery logistics, quality, price and time in the satisfaction of young people between 18 and 25 years of age in online shopping in Lima Metropolitan. For this, a non-experimental, transactional and correlational quantitative study was carried out, since it seeks to determine what is the relationship of our study variables, with respect to youth satisfaction. A questionnaire was used as a research instrument to collect data (n = 376 valid surveys). It was done with the google forms tool and was intended for our target audience. The correlation analysis of the variables used in the research was carried out, these were used to measure whether there is a relationship between the satisfaction of the young people and the variables mentioned above. The results show that there is a relationship between the study variables and the satisfaction of young people who buy online. The study recommends that companies that are present in online businesses should pay special attention to delivery logistics, since this is one of the variables with the greatest relationship in the purchase satisfaction of young people. In the first chapter, the background of research based on studies from different countries was presented. Theoretical bases are also manifested, which explain the variables. In addition, the referential framework was developed, which explains the research in the investigated sector. In the second chapter, the situation of the problem was analyzed and the hypotheses and objectives of the research were developed. The third chapter explains the work methodology, the type of research, the operation of the variables, the sampling process and indicates the questionnaire that was carried out for the study. In the fourth chapter, the interpretation of quantitative results was developed and descriptive and inferential results are presented. In the last chapters, the analysis of the field work results was carried out, supplemented with hypothesis testing, discussion, study limitations, conclusions and recommendations.
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