Citas bibligráficas
Espinar, U., Melgarejo, D. (2021). Factores del marketing mix que influyen en relación a la compra de televisores de marcas blancas en personas de 30-45 años de nSE C de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657124
Espinar, U., Melgarejo, D. Factores del marketing mix que influyen en relación a la compra de televisores de marcas blancas en personas de 30-45 años de nSE C de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/657124
@misc{renati/1290517,
title = "Factores del marketing mix que influyen en relación a la compra de televisores de marcas blancas en personas de 30-45 años de nSE C de Lima Metropolitana",
author = "Melgarejo Loo, Dania Adelí",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
In recent years, private labels have been revolutionizing in different market categories, mainly food and pharmacy. That is why, in this research, we want to know which is the relevance of private label products in other categories, such as televisions, in places such as department stores and supermarkets with marketing mix factors such as price, perceived quality, innovation, advice at the point of sale, payment method and promotions. We will begin by justifying the chosen topic, citing authors who support the research with prior knowledge and provide context. It will be exposed to where we want to go with the investigation and in the same way as with the limitations that have been found along the way. On the other hand, the consistency matrix will be developed, where the research question is, followed by the variables (dependent and independent), KPIs, hypotheses and finally the objectives. The methodology to be used will be of a correlational exploratory type, divided into qualitative and quantitative.
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