Citas bibligráficas
Guzman, R., Sánchez, A. (2021). Comportamiento político en el entorno digital limeño: rol de las redes sociales, la afiliación política y la conectividad a internet en la persuasión política en línea en estudiantes y egresados de universidades en Lima [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655995
Guzman, R., Sánchez, A. Comportamiento político en el entorno digital limeño: rol de las redes sociales, la afiliación política y la conectividad a internet en la persuasión política en línea en estudiantes y egresados de universidades en Lima [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655995
@misc{renati/1289996,
title = "Comportamiento político en el entorno digital limeño: rol de las redes sociales, la afiliación política y la conectividad a internet en la persuasión política en línea en estudiantes y egresados de universidades en Lima",
author = "Sánchez Lázaro, Angel Martin Ricardo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This study highlights different practices of political behavior and communication in digital environments of university students and graduates. The main objectives of the study are related to demonstrating the characteristics and factors that determine online political persuasion. Internet connectivity, social media and political affiliation were taken as influencers. The study refers to the paper made in Pakistan by Saeed Ahmad (2020) Political behavior in virtual environment: Role of social media intensity, internet connectivity, and political affiliation in online political persuasion among university students and seeks to contrast the position with that of Shelley Boulianne in his 2015 compilation study Social media use and participation: A metaanalysis of current research. A total of 400 students and graduates from private and public universities participated, through an online questionnaire conducted by social networks. The theory of communicative action was used as a theoretical framework for determining the dimensions of political persuasion. The results of the study show significant correlations between social media variables and political affiliation with the dependent variable political persuasion. The results are similar to Ahmad's study, so he supports his position of influence among social media with online political persuasion. Current research supports the connotation of how the use of new technologies provides an opportunity to promote political and communicative behavior among users in virtual environments.
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