Bibliographic citations
Postigo, T., Matos, Z. (2021). Factores que influyen en el proceso de recompra en los social commerce de la categoría de productos para el cuidado de bebés [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655762
Postigo, T., Matos, Z. Factores que influyen en el proceso de recompra en los social commerce de la categoría de productos para el cuidado de bebés [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655762
@misc{renati/1289905,
title = "Factores que influyen en el proceso de recompra en los social commerce de la categoría de productos para el cuidado de bebés",
author = "Matos Castro, Zoe Madeleyne",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The present study aims to examine the factors influencing the repurchase process in social commerce of the category of baby care products. In addition, we want to investigate the relationship of perceived value, customer satisfaction, customer trust and how this influences to achieve a repurchase in the online channel. Likewise, to carry out this research work, 400 people will be surveyed, carrying out a non-probability sampling. The sample will be made up of women who are between 25 and 45 years old, with children from 0 to 3 years old and who make their purchases of baby care products through social networks. In addition, to be able to measure the influence between the variables. A Chi-square bivariate analysis and multiple linear regression multivariate analysis will be performed.
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