Citas bibligráficas
Mego, L., Vallejos, T. (2020). El E-Service Quality y su relación con la E-Satisfaction y E-Loyalty en las tiendas por departamento [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655638
Mego, L., Vallejos, T. El E-Service Quality y su relación con la E-Satisfaction y E-Loyalty en las tiendas por departamento [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655638
@misc{renati/1289785,
title = "El E-Service Quality y su relación con la E-Satisfaction y E-Loyalty en las tiendas por departamento",
author = "Vallejos Espinoza, Thaís Flavia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
With the progressive increase in E-Commerce, users have the possibility of purchasing products by different media at any time. Likewise, this modality has been gaining ground in Peru and showed a constant evolution thanks to factors such as E-Service Quality. It should be noted that department stores in Peru have taken this variable into account in their digital sales strategy. As a result of this, this academic research aims to identify what is the level of relationship of variables such as E-Service Quality with E-Satisfaction and later with E-Loyalty in department stores in Metropolitan Lima. Therefore, using a convenience sample of 384 people, this study investigates the relationship between electronic service quality and electronic loyalty within Peruvian department stores. All responses will be measured on a 5-point Likert scale, where 1 is “totally disagree” and 7, “totally agree”.
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