Bibliographic citations
Sanchez, L., (2020). Estudio y análisis de los perfiles de consumidores que se encuentren en un rango de edad entre 25-35 años , de un nivel socioeconómico B y que consuman en los supermercados modernos (Autoservicios) [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655580
Sanchez, L., Estudio y análisis de los perfiles de consumidores que se encuentren en un rango de edad entre 25-35 años , de un nivel socioeconómico B y que consuman en los supermercados modernos (Autoservicios) [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655580
@misc{renati/1289750,
title = "Estudio y análisis de los perfiles de consumidores que se encuentren en un rango de edad entre 25-35 años , de un nivel socioeconómico B y que consuman en los supermercados modernos (Autoservicios)",
author = "Sanchez Valqui, Luis Renato",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Purchasing profiles in modern channels have many implications that are part of the way people buy in a store. These implications are closely related to the final purchase choice of a product or category, which becomes a repetitive pattern that is the final matter of research. For this reason it was necessary to consider research variables that may be part of this pattern and that may act as the main generators of choice of purchase to determine profiles in self-service stores. These variables are the purchase decision, which explains the ways in which a consumer can choose a product, then there is the price as an essential factor in the decision of a category for a purchase profile, then there is the perception of quality of a product that can be a broad and different concept for each profile and finally, there are sociodemographic variables such as gender, age and location, which form the scheme of formation of purchase profiles in self-service.
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