Bibliographic citations
Languasco, M., Mendiola, C., Rivera, R., Valdivia, C., Holguin, L. (2021). PLAZAKIDS: Marketplace especializado en artículos infantiles [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655536
Languasco, M., Mendiola, C., Rivera, R., Valdivia, C., Holguin, L. PLAZAKIDS: Marketplace especializado en artículos infantiles [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655536
@misc{renati/1289716,
title = "PLAZAKIDS: Marketplace especializado en artículos infantiles",
author = "Holguin Panta, Lucila Karina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
In the following business plan, the aim is to create a Marketplace that aims to offer a channel of sale option for the marketing and promotion of children's products of the different brands that will be our direct customers at the national level. We will be a virtual platform where we offer to be a showcase for brands where we will not only drive their sales, but also offer promotions and momentum for the various products each brand can offer. For the evaluation of the creation of this company we carried out a market study, where we appreciated the increase of the online sale in Latin America in 2020, Not to mention that in Peru, changes in purchasing habits are evident due to the pandemic and made the companies adapt the new sales alternatives. The added value we will provide is to seek to minimize the time of searches for clothing and various children's items for parents, through our Marketplace we seek to have a single platform of various brands of children's products without having to enter every store.
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