Citas bibligráficas
Astete, F., (2020). El uso de memes cristianos en redes sociales para viralizar el evangelio: los casos de ‘Somos Vida’ y ‘Humor Cristiano’ [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655132
Astete, F., El uso de memes cristianos en redes sociales para viralizar el evangelio: los casos de ‘Somos Vida’ y ‘Humor Cristiano’ [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655132
@misc{renati/1289440,
title = "El uso de memes cristianos en redes sociales para viralizar el evangelio: los casos de ‘Somos Vida’ y ‘Humor Cristiano’",
author = "Astete Higidio, Fabiola Milagros",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
With the increasing expansion of social networks, reaching the most remote places, most people spend a large part of their day browsing these platforms and sharing messages that later go viral. Thus, today many institutions, such as the church, have had to adapt to new trends, looking for ways to get their messages across through these means and finding in them a fast and effective channel to reach more people. The purpose of this work is to analyze the content shared by two pages of Christian memes: Humor Cristiano on Facebook and Somos Vida on Instagram. Also, the interaction of users and their reaction to such publications. For this, the posts published by the two pages during the first 15 days of the quarantine will be selected, covering from March 16 to the 31 of the same month to carry out a comparative analysis and understand how the gospel can reach believers and non-believers by this medium.
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