Bibliographic citations
Maguiña, M., Malca, F., Sandoval, M., Vega, S., Nahomy (2020). Hamburguesas de Pota Empanizadas con Quinua y Kiwicha [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654654
Maguiña, M., Malca, F., Sandoval, M., Vega, S., Nahomy Hamburguesas de Pota Empanizadas con Quinua y Kiwicha [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654654
@misc{renati/1289075,
title = "Hamburguesas de Pota Empanizadas con Quinua y Kiwicha",
author = "Nahomy Alessandra Nicole Hoyos Figueroa",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The purpose of the present work is to support a business model whose main line of business is the production and sale of squid burgers breaded with quinoa and kiwicha, a product aimed at people who lead a healthy lifestyle according to Arellano Marketing, belonging to zones 6 and 7 of Lima and that have an age range between 18 and 35 years according to the geographical distribution study conducted by CPI. Likewise, the characteristics of the market and the industry of healthy food were analyzed and it was possible to detect that there is a scarce offer of healthy products based on squid and that there is a segment of clients who want this type of product and are willing to pay a higher cost for it. For the launching of this project, several budgets had to be made in order to obtain the costs of the business and its operations, both direct and indirect. An operations plan, a marketing plan, a human resources plan, a corporate social responsibility plan and also after several experiments and publications in digital channels in order to sell the products, the concierge was made, which gives rise to a sales projection that will allow us to make an estimate of the income that delipota will have in the course of 3 years. Finally, after the corresponding financial analysis, we obtained that the project has an internal rate of return of 61%, which indicates that it is profitable and generates value.
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