Citas bibligráficas
Redhead, J., (2020). Gestión de la comunicación y su relación con el logro de los objetivos institucionales en las ONG [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653891
Redhead, J., Gestión de la comunicación y su relación con el logro de los objetivos institucionales en las ONG [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653891
@misc{renati/1288721,
title = "Gestión de la comunicación y su relación con el logro de los objetivos institucionales en las ONG",
author = "Redhead Rojas, Jorge Manuel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This research work is focused on determining how communication management is related to the achievement of the institutional objectives of non-governmental organizations (NGOs) of social assistance and humanitarian help. Also, on the same organizations, it seeks to analyze how they manage communication and, at the same time, identify their institutional objectives in the year 2019. In addition to this, they worked exhaustively with various academic and scientific research documents linked to the work of NGOs, to the management of strategic communication, the work carried out by NGOs in favor of society and the institutional management of the same. Additionally, for this study, the methodology is oriented to qualitative research. In-depth interviews will be carried out with personnel related to communications and the execution of projects of 4 NGOs that work at Peru. All this, with the aim of verifying the aforementioned lines to obtain quality information that allows reaching the focus.
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