Bibliographic citations
Latoure, A., Rasmussen, K. (2020). Factores que influyen en la compra en el canal digital en tiendas por departamento [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653520
Latoure, A., Rasmussen, K. Factores que influyen en la compra en el canal digital en tiendas por departamento [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653520
@misc{renati/1288490,
title = "Factores que influyen en la compra en el canal digital en tiendas por departamento",
author = "Rasmussen Saavedra, Karen Camila",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The purpose of this work is to analyze the factors that influence purchases in the digital channel by department, in which four major factors were highlighted and used as a basis by Martin Lewicki, which are: architecture, supply , information and the community. These factors will be detailed later in order to be able to identify the greatest ones that generate the greatest influence on users of this medium. Likewise, knowing the relationships between them and looking at companies in search engines should put more emphasis on it to generate a greater amount of product rotation and thus generate profits.
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