Bibliographic citations
Crispín, K., Encarnación, J., Peñares, J., Rios, M., Vilca, L. (2020). Crema orgánica facial a base de cacao blanco “Cof for men” [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653455
Crispín, K., Encarnación, J., Peñares, J., Rios, M., Vilca, L. Crema orgánica facial a base de cacao blanco “Cof for men” [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653455
@misc{renati/1288448,
title = "Crema orgánica facial a base de cacao blanco “Cof for men”",
author = "Vilca Torres, Lizardo Raúl",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This research work seeks to support the business project entrepreneurial in the cosmetic field based on the elaboration of a facial cream aimed at the male segment of the top districts of Lima. The competitive advantage of the product lies in its main component, being the white cocoa butter, wich is from Piura, extracted from the valleys of the north of Peru, for its antioxidant, moisturizing and rejuvenating qualities. This business idea arises from the need of men, who, like women, seek to see themselves better in the care of their skin every day and therefore, within their budget, they allocate a part for the care of their face. Likewise, in the face of this pandemic situation that we are experiencing due to Covid-19, the challenge is even bigger since the effects of the quarantine have caused stress, allergies, and dry skin on the face. The company is made up of professionals, each one specialized in their own discipline, who with their knowledge and passion, will ensure that the company emerges, consolidates and maintains itself over time, making responsible use of resources and focusing on the client. In this sense, for the development of our project, and especially for the commercialization and distribution of the product, an investment of.70,502 soles is required, of of 30% will be financed by an financial entity and the rest will be from company partners´ capital.
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