Bibliographic citations
Albrecht, F., Manco, C., Portilla, J., Whuking, D. (2020). Diseño del plan de negocio para la juguetería Doggy & Friends en la provincia de Lima, Perú [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653130
Albrecht, F., Manco, C., Portilla, J., Whuking, D. Diseño del plan de negocio para la juguetería Doggy & Friends en la provincia de Lima, Perú [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653130
@misc{renati/1288207,
title = "Diseño del plan de negocio para la juguetería Doggy & Friends en la provincia de Lima, Perú",
author = "Whuking Lock, Diego Enrique",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The following research paper has been developed with the purpose of diminishing the negative impact of high exposure and usage of technological devices on children. Doggy & Friends solves this problem by offering a healthy entertainment alternative for children through a teddy that they can personalize to their taste. This activity allows them to spend time with their family, strengthening their bond, by filling, dressing and characterizing their teddy in thousands of adventures thanks to their creativity and imagination, turning Doggy into an important friend that will be there in the most special time of their life. The children entertainment market in Peru is attractive due to its continued growth, regarding consumption and size. Furthermore, according to the product validation made, it has been found that 4 in every 100 leads turns into a sale. This data assures attractive benefits for the company and its investors with a market size of more than 2 million families and an expected growth rate of more than 2.4%. This project, after a detailed analysis, offers investors a net present value of s/.1’853,166, with a return rate of 88.46%. However, to a 5 years investment horizon, the net present value is over s/. 235,000 soles with a return rate higher than 45%, to an approximate investment of s/.100,000.
This item is licensed under a Creative Commons License