Bibliographic citations
Quinde, L., (2020). La construcción del empoderamiento femenino en mujeres del sector tecnológico peruano a través de la campaña social Giving Tuesday de Laboratoria [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653096
Quinde, L., La construcción del empoderamiento femenino en mujeres del sector tecnológico peruano a través de la campaña social Giving Tuesday de Laboratoria [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653096
@misc{renati/1288162,
title = "La construcción del empoderamiento femenino en mujeres del sector tecnológico peruano a través de la campaña social Giving Tuesday de Laboratoria",
author = "Quinde Cueva, Luciana Pilar",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Social advertising has been a key factor in confronting and solving diverse social issues over the years, shaping human behavior to achieve common well-being. In the 21st century, one of the most latent problems is gender inequality, against which female empowerment arises in response as a social cause. In Peru, both public and private institutions fight to close the existing gaps between men and women, among them, the digital one; through social advertising campaigns that seek to empower women and promote equality in the country. Among these campaigns, we find the case of “Giving Tuesday” from Laboratoria, an organization that promotes women participation in the Technological industry. The campaign seeks for donations to cover the training expenses that women receive and thus boost their employment as programmers, UX designers, web developers, etc. This paper analyzes how the Giving Tuesday social campaign from Laboratoria contributes to empower women between 18 and 28 years interested in the Peruvian technology sector. The methodology proposed for this research will be qualitative, it will be taken a sample of 20 female students from the careers of Systems Engineering, Software Engineering, Information Engineering, Industrial Engineering and Business Engineering, for the conduction of interviews.
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