Bibliographic citations
Mondragón, C., (2020). Análisis del lenguaje visual empleado en los memes políticos durante la crisis política de 2019 en Perú [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653058
Mondragón, C., Análisis del lenguaje visual empleado en los memes políticos durante la crisis política de 2019 en Perú [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653058
@misc{renati/1288105,
title = "Análisis del lenguaje visual empleado en los memes políticos durante la crisis política de 2019 en Perú",
author = "Mondragón Rondón, César Junior",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The specific objective of this research is to analyze the visual language used in political memes during the 2019 political crisis in Peru. The hypothesis is that the visual language used in these memes is based on denotative and connotative perceptive characteristics that facilitate their understanding accompanied by a uniform visual tour. Firstly, a content analysis of the visual tour and the rhetorical elements was carried out based on the syntactic and semantic figures of seven political memes, previously filtered in a documentary file, in which the main characteristics that a meme in this field must have were stipulated, such as being directed at a political power, presenting criticism or support and having a humorous content. An interview was also held with a key informant, who has knowledge of visual rhetoric and experience in generating pieces of humor in which he gives his opinion on political memes. Among the main results, it is obtained that all political memes have accentuated rhetorical figures and typographical figures to be understood and that they use the substitute figures to combine fictional characters with politicians. Thus, it can be stated that memes have characteristics based on visual syntactic (denotation) and semantic (connotation) rhetorical figures. Finally, it can be stated that there is a uniform visual path which is carried out in a vertical manner allowing for easy reading.
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