Citas bibligráficas
Meoño, L., Tuesta, R. (2020). Principales factores que permitieron la internacionalización de las franquicias peruanas al mercado latinoamericano durante el periodo 2013-2018 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652716
Meoño, L., Tuesta, R. Principales factores que permitieron la internacionalización de las franquicias peruanas al mercado latinoamericano durante el periodo 2013-2018 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652716
@misc{renati/1287892,
title = "Principales factores que permitieron la internacionalización de las franquicias peruanas al mercado latinoamericano durante el periodo 2013-2018",
author = "Tuesta Caro, Rodrigo Alfonso",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
For the last several years, international trade has been taking a lead role because it has shown a great potential for expansion for the future. This phenomenon has not been different in Latin America and Peru in particular. In 2011 - 2018, the export of services showed an average annual growth of 7% in the region and in Peru it was 9%, in contrast to 4% of the exports of assets. Among the services exported by Peru, franchises as a service that actually are highly valued in Latin America. For the present research it was proposed to discover about which were the critical factors that allowed Peruvian franchises to enter Latin American markets during the 2013-2018?, through qualitative and exploratory research, they were developed the push and pull factors to know the critical factors that were carried out by the market participants. By structured interviews with experts, it was found about the push factors, a low participation and impulse implemented by the government entities for export franchises; however, for the other hand, pull factors such as “geographic proximity” and “cultural and language similarity” are factors that have facilitated the entry of Peruvian franchises abroad.
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