Bibliographic citations
Medrano, L., Rodríguez, P. (2020). Estrategias competitivas empleadas por las empresas exportadoras de jengibre de la región Junín relacionadas con el proceso de internacionalización hacia el mercado de Estados Unidos (Periodo 2014-2018) [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652464
Medrano, L., Rodríguez, P. Estrategias competitivas empleadas por las empresas exportadoras de jengibre de la región Junín relacionadas con el proceso de internacionalización hacia el mercado de Estados Unidos (Periodo 2014-2018) [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652464
@misc{renati/1287728,
title = "Estrategias competitivas empleadas por las empresas exportadoras de jengibre de la región Junín relacionadas con el proceso de internacionalización hacia el mercado de Estados Unidos (Periodo 2014-2018)",
author = "Rodríguez Hidalgo, Paola Emily",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The present research work is to identify the relation between the competitive strategies employed by the ginger exporting companies of the Junín region with the process of internationalization towards the United States market in the period 2014-2018, taking as a source of measurement of the leadership strategies in costs, differentiation and approach developed by Porter (1998). For the study, mixed research was applied, with a non-probability design and descriptive correlational analysis. In this sense, to collect the relevant information and data, surveys were carried out on the sample made up of 12 ginger exporting companies in the region Junin, representing 57% of the population, to which a total of 25 surveys were applied, referring to the 4 Dimensions determined using the SPSS software program to process the results. In addition to this, 7 interviews were conducted with experts from entities such as PROMPERU, MINCETUR, Sierra y Selva Exportadora and brokers, analyzed through the Atlas Ti. In the statistical development to determine the relation of competitive strategies on the ginger export variable from the Junín region to the United States, the Rho Spearman analysis was used, with which it was obtained as a result that the only strategy that has a correlation with the export variable is cost leadership, with a Rho Spearman degree of correlation of 0.613; being a considerable positive correlation.
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