Citas bibligráficas
Pereira, C., (2020). Plan de negocios para una empresa peruana (E-Business) de Crowdfunding [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652215
Pereira, C., Plan de negocios para una empresa peruana (E-Business) de Crowdfunding [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/652215
@mastersthesis{renati/1287528,
title = "Plan de negocios para una empresa peruana (E-Business) de Crowdfunding",
author = "Pereira Castro, Carlos Alberto",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Crowdfunding or micro mecenazgo is “an initiative that seeks to obtain the collection of money from many people using electronic channels, instead of a traditional borrowing entity; as are banks. And so be able to launching a project or business” (SCHOLZ 2015: 8). Among its typologies, its greatest use is crowdfunding reward. Well, it offers contributing users a benefit in exchange for an amount of money. Being able to be from a thank you and even a copy of the product or service to which the contributor contributed. According to the STATISTA portal (2018), it has been estimated that at the end of 2018 the multiple crowdfunding campaigns worldwide achieved a collection of US $ 9.37 billion. This portal also considers that by 2022 it will have been possible to raise US $ 25.9 billion for different initiatives, both commercial and support. Ensuring that far from decreasing, it will maintain its growth. That said, the scenario for crowdfunding in our country is optimistic. In this plan, an analysis of potential demand has been carried out for both nationally and internationally. Indicating LATAM as the second region with highest level of early stage ventures (GEM: 2018). As a result of this analysis, it is proposed to serve the segment of young people between 18 and 34 years old, who are pursuing private undergraduate and postgraduate university studies. Highlighting their main motivations to develop early stage ventures (GEM: 2018).
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