Citas bibligráficas
Arias, M., Cornejo, A., Niño, C., Rayme, R., Torres, G. (2019). Plan de negocio en Turismo Médico Health and Travel [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/651751
Arias, M., Cornejo, A., Niño, C., Rayme, R., Torres, G. Plan de negocio en Turismo Médico Health and Travel [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/651751
@misc{renati/1287328,
title = "Plan de negocio en Turismo Médico Health and Travel",
author = "Torres Almeida, Gabriela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The idea proposed throughout the present work consists in the development of a medical tourism project, through the function of intermediaries that will be carried out among Americans who wish to perform quality dental or aesthetic procedures and local clinics at an affordable price. The initial problem found in this sector is based on the high prices charged for these same procedures in the health centers of the North American country. Due to this, a great business opportunity was found to be developed through different tools, such as the Business Model Canvas, by which it was possible to evaluate the different aspects of the business, as well as to capture the main factors that directly influence the same. The determination of the market size was also a relevant factor, since based on this, the number of potential clients could be identified. Regarding the validation of the business model, the hypotheses were raised, in which assumptions were made for the model to be validated and through the concierge the purchase intention of the target audience was verified. Likewise, the strategic plan was made to make the best decisions through product marketing, price, place and promotion. Finally, the Financial Plan of the project was carried out by analyzing the financial statements during the first 3 years, as well as the financial ratios that show the profitability and viability of the business model.
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