Citas bibligráficas
Calvo, M., Chincha, B., Toledo, J., Pimentel, M. (2019). Plan de negocio para la creación de una empresa de servicios para el hogar por aplicativo móvil (App) [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/651613
Calvo, M., Chincha, B., Toledo, J., Pimentel, M. Plan de negocio para la creación de una empresa de servicios para el hogar por aplicativo móvil (App) [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/651613
@mastersthesis{renati/1287245,
title = "Plan de negocio para la creación de una empresa de servicios para el hogar por aplicativo móvil (App)",
author = "Pimentel Tamayo, Miguel Angel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
This thesis aims to develop a business plan for the creation of FIX-HOME, a service company for home through a mobile application (APP), within the socio-economic sectors A and B, of Homes in Metropolitan Lima, considering the values of Trust, Security, Punctuality, Compliance. The business plan is structured in nine chapters: Chapter I is the introduction of the business plan, Chapter II sets out the need and the business model to support. Chapter III, analyzes the internal, external environment and customers. In Chapter IV, develop the market research where you will find the variables and validate the needs of the market. In Chapter V, the company's Strategic Plan is developed. Chapter VI, develops the marketing plan where it seeks to achieve a high mark and usability of the application. In Chapter VII, it is the Operations Plan where the front and back processes of the business model are located. Chapter VIII, Human Resources Plan with two strategies: internal company collaborators and associate technicians. Finally, in Chapter IX the Financial Plan is developed. According to estimates in sales and short-term costs (5 years), profits are projected from the second year onwards, with a positive NPV of S/ 3,602,619 and with an IRR of 141.4 % on the COK calculated for the sector of 20 % and a Payback of 1.52 years. All these data were made on an initial investment of S/ 688,350 or US$ 205,478. This work concluded that the business proposal Fixhome is an attractive opportunity for investment and an innovative and profitable business over time.
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