Citas bibligráficas
Escobar, L., (2019). Efecto de la atmósfera en los restaurantes temáticos y la intención de compra en Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/650379
Escobar, L., Efecto de la atmósfera en los restaurantes temáticos y la intención de compra en Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/650379
@misc{renati/1287102,
title = "Efecto de la atmósfera en los restaurantes temáticos y la intención de compra en Lima Metropolitana",
author = "Escobar Talaverano, Luciana Paola",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Abstract: This research raises the effects of the atmosphere in relation to the purchase intention in thematic restaurants, since in recent years the restaurants have evolved creating new experiences for consumers. As a result of this trend, thematic restaurants have appeared that offer people a new experience within the point of sale. This research seeks to evaluate the variables of the atmosphere of these establishments in order to determine whether they had a relationship with the intention of purchase or not. In this way, the research methodology used is correlational. The study was divided into two phases, the first with a quantitative approach and the second with a qualitative approach. In the first one, the investigation of focus results and interviews with experts is presented. In the second one, the surveys are developed and corroborated with what was previously investigated. The result of the investigation shows that all the variables of the atmosphere have a correlation with the intention of purchase. However, four of these variables (music, aroma, lighting and colour) presented a weak correlation, so it could not be concluded with certainty what the real correlation between the variables is. However, two of the variables (decoration and perceived quality) presented a good correlation according to the perception and experience of consumers for their visit to the theme restaurant.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons